League Information                            

Finance

a)  All league operational and developmental expenses shall be maintained in a joint general bank account.

b)  Checks may be written and signed by the league President and league Treasurer.

c)  The primary maintenance of the general bank account shall be the responsibility of the Treasurer.

Marketing

The marketing efforts of the League are structured to utilize all forms of traditional media.  Word of mouth advertising is the basis of marketing.  A comprehensive web presence and online marketing campaign coupled with a targeted campaign in newspapers, magazines, television and radio shall compliment word of mouth advertising.  It is the Vice President responsibility to establish the relationships with the key individuals and organizations in positions to enhance the image and publicity of the League.  The Vice President shall also coordinate league advertising opportunity efforts as the image of the League shall be established and/or affected by such advertising.

Press Releases:

Several structured press releases shall be distributed to team owners, media, advertisers and affiliated charity officials on a regular schedule throughout the entire year.  The purpose of these press releases is to communicate key information and to promote the efforts of the league.  Repeated communication with these sources shall demonstrate a level of professionalism necessary for positive publicity.  Subjects of each press release are included in the attached timeline.  Please note that additional press releases may be distributed throughout the year.

 Publicity:

The marketing budget of the WSFL shall fund publicity efforts of the league and assist with publicity efforts of each individual team.  Initiatives such as league merchandise, radio and television promotional recordings (to be used individually by teams), printed advertisements, publicity articles, and Internet advertising are viable options as well.

 Web Site:

The official web site of the WSFL is designed and maintained by league marketing personnel and hosted by the WSFL.  The comprehensive site includes all pertinent league and team information and is designed to be used as a tool for information and securing league advertising.

 Advertising Opportunities:

A complete and structured program for securing league advertising has been implemented into the regular operations of the WSFL.  Revenues generated from league advertising shall be distributed as per the league's financial policy.